Watch What Happens When Women Choose Between Doors Marked ‘Average’ And ‘Beautiful’

Dove knows exactly how to make us feel all of the feels. This latest campaign will really get you thinking.

For the video, they set up two doors, one marked “Beautiful” and one marked “Average,” in five cities around the world (San Francisco, Shanghai, Delhi, London, and Sao Paolo). The crew then filmed the entrances to see which door women ultimately walked through.

The stunt takes a head-on look at how we as everyday women view ourselves—in the most literal way. By choosing a door, you witness these women make a conscious decision about how they’d describe themselves. It was clear the choice had an impact: Many went through the door marked “Average,” and some said they regretted their decision in an interview afterward.

Video from: Dove United States

Courtesy of: Health